Saturday, October 15, 2016

What Is Spam Mail

1. Avoid Purchased Lists
Have you ever been tempted to grow your list by a million

potential customers in no time? Have you been to forums

where thousands of “targeted leads” are sold for a few


Purchased lists are ticking time bombs, waiting to devastate

your reputation as a sender. Riddled with dead emails and

spam traps, they quickly inform mailbox providers that you

break the rules by sending unsolicited emails.

At best, your messages may end up in junk folders. At worst,

you may be branded as a spammer.

If you still buy emails lists, STOP NOW.

2. Watch What You Say
Spam filters analyze your content. There are no magic

keywords to enhance deliverability, but limiting the use of

risky words—such as free, buy, promo, etc.—reduces the

likelihood of your emails landing in the spam folder.


Link only to legitimate sites with reputable domains.
Don’t go crazy with email size (30 kb is just fine.)
Balance the image-to-text ratio.
Host your images at credible services only.
3. Team Up With A Reliable ESP
Email Service Providers (ESP) are evaluated as senders based

on the reputation of the Internet Protocol (IP) addresses

and domains of their clients.

Careless ESPs with low scores on the IP addresses of their

senders are destined for spam folder delivery. Eventually,

they will be blocked by the providers like Gmail, Yahoo!

Mail, and Hotmail.

ESPs that send only solicited emails and ban spammers from

their platforms have greater credibility with mailbox

providers. Their Customers are more likely to experience

undisturbed inbox delivery if they follow the steps outlined

in this post.

4. Get Certified!
If you are on a dedicated IP space, you should definitely

look at the certification provided by a company called

Return Path. Once they audit your mailing practices, you can

get a Sender Score Certified status which will guarantee

that you inbox at most of the major ISPs out there. This

service is not free, but it definitely deserves a closer

look. The money spent on the fees should be easily returned

by the increased conversions.

5. Avoid Dirty Tricks
What may have been effective in 1997 no longer works today.

Remember, being caught red-handed in any of these practices

may cause permanent damage to your deliverability ratios:

Hashbusting: Inserting random characters in the subject line

or content to fool spam filters, e.g. “F.ree. p.r!z.e”
Deceptive Subject Lines: Starting the subject line with

“Re:” or “Fwd:” to suggest an ongoing communication with the

Misleading Claims: Subject line stating that the recipient

has won a prize, while the copy lists conditions that have

to be met in order to claim it.
Image Text: Concealing a text message in an image to fool

spam filters.
6. Whitelist Me, Please!
Your Email Marketing Service (EMS) asks mailbox providers,

such as Gmail and Yahoo Mail, to whitelist your domain or

Internet Protocol (IP) address. That is why it’s important

to send marketing emails through a reputable EMS, rather

then sending emails from your own email server or email


When confirming your new subscribers (e.g. via a welcome

email), ask them to add your “From” address to their address

books. It is a foolproof way to release all future emails

from the constraints of the spam filters. This is so easy,

yet practiced so rarely.

7. It Matters Where You’re “From”
Mailbox providers evaluate more than just the sender’s IP,

domain and content. Yahoo! Mail, in particular, pays close

attention to your From field addresses.

Our internal analysts have even noticed variations in

deliverability results from using the address versus

Avoid frequent changes of From field names
Avoid obscure From field names, such as:

“”, “”
Use clear, trustworthy From field names, such as:

“contact@”, “newsletter@”, “support@”, feedback@”
Stick to a limited number of verified, recognizable From

field names. Build a good reputation for those addresses by

sending only engaging, solicited emails, and you’ll notice

the difference.

8. No Risk, No Problem
Your email campaigns may contain risky elements that are

detrimental to the deliverability of your messages. Here’s a

brief checklist to go through before you hit the “Send”


Be careful with words associated with the language of sales.

If overused, they may trigger spam filters and route your

emails to junk folders. Risky words include: “prize”,

“free”, “bonus”, “buy, “purchase”, “order” etc.
Common sense will tell you that one exclamation mark per

sentence is enough. Never shout at your subscribers, (e.g.

“Buy my e-book now!!!”). Exclamation marks are especially

risky in email subject lines.
Never overdo the use of “ALL CAPS.” When emphasis is needed,

use a maximum of one word per sentence in all capitals,

never a whole sentence.
9. Monitor Your Deliverability
Want an easy way to monitor deliverability that costs you

nothing? Add a “seeded” list of email addresses using ISPs

that your customers use most often, such as Gmail, Yahoo

Mail, AOL, and Hotmail.

Set up approximately 5 mailboxes at each provider then

include the seed email addresses in your mailing list. After

each newsletter is deployed, log in to each seed account and

verify whether the email was delivered successfully by that

provider. Pronto!

If you notice a deliverability problem, check your adherence

to the other 9 points listed in this post. If you still

experience problems, consult with your Email Marketing

Service about how to resolve the problem.

10. Stay In Touch!
Sending emails once every two or three months can be more

detrimental than sending multiple emails daily. Why? Your

Customers might forget all about you.

If subscribers fail to recognize the From field, they may

delete your message, hurting your “open” ratio. Even worse,

they may forget signing up for your list and generate

negative feedback by marking messages as spam.

There are lots of good reasons for maintaining a steady flow

of communication, rather than relying on infrequent, massive


There are two golden rules in the world of email


No ESP can solve your deliverability issues if you decide to

purchase email lists.
Even the most beautiful email template can’t generate

conversions if it lands in the spam folder.
Try out the tips mentioned in this post while reviewing your

email program. Each of these steps can significantly

increase your inbox placement rate and lead to more email